Bike theft is something which everyone who rides a bike will be a aware of, whether it has happened to you or not. The way you lock your bike and what kind of lock you use is the most obvious way to minimise the chances of becoming a victim of this crime.
Imagine coming back to where you locked it to find your main mode transport gone. For me it is one of those moments when you feel sick with rage.
I identified the branding on a bike to be the element which gives the bike as a whole the most value. My ornament is a series of covers worn by, and stored on the bike which hide the branding. The frame covered by sheets of plastic painted the same colour as the frame and slid into place. The saddle covered by the skin of an old saddle, stored inside it when not in use, and the badge made to be removable. You are then left with a bike which looks much more bland than it actually is.